Corporate

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EASY GUIDE TO KEYWORD RESEARCH FOR BUSINESSES

Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business? Without quality keywords, found through effective keyword research, your search marketing campaigns (paid and organic) will be completely misguided. If people aren’t searching for your keywords then they are essentially useless. Search volume corresponds to interest, and without interest in your keywords, leads won’t be able to discover your ads or organic listings, visit your website, and turn into a paying customer. On the other hand, if the keywords you’re trying to rank for or bid on are too popular, you might have a hard time getting on[...]
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