EASY GUIDE TO KEYWORD RESEARCH FOR BUSINESSES

Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business? Without quality keywords, found through effective keyword research, your search marketing campaigns (paid and organic) will be completely misguided. If people aren’t searching for your keywords then they are essentially useless. Search volume corresponds to interest, and without interest in your keywords, leads won’t be able to discover your ads or organic listings, visit your website, and turn into a paying customer. On the other hand, if the keywords you’re trying to rank for or bid on are too popular, you might have a hard time getting on[...]
Read More7 WAYS TO BOOST YOUR ECOMMERCE WITH MACHINE LEARNING

If it seems like every tech company is slinging around buzzwords like “big data,” “artificial intelligence,” and “machine learning,” well, you’re not wrong. The thing is e-commerce companies have a lot of data at their fingertips. But making use of that data is a challenge. Machine learning is able to make sense of digital data[...]
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